The Hydra poster is one method to market the the launch of this very high end color-perfect printer cartridge.
The logo was created for this poster and packaging to grab attention by representing the name through iconic image. Deep hues were vital in conveying the color range of cyan, magenta, and yellow. Movement was important to give a sense of inks and internal mechanism of the drum spinning. To not take ourselves to serious the tag line was added to put a further spin on the wording.
Customer engagement and inquiry doubled at each location where these were postered. Client said the image also worked a s status symbol for quality and great color reproduction.