Some tasks require focus and concentration. For many of us, that requires an environment free from loud distractions. We often cannot control the volume of our environment and moving isn’t always and option. 3M Quiet Space™ Headphones combine passive noise reduction and active noise masking to block out the sounds that are most distracting. This is a product that can potentially be purchased for an employee by their employer without them knowing, so the package must protect the headphones as well as tell the story. Additionally, the package should not become a new distraction – it must be simple for the user to recycle.
When the package arrives on the user’s desk at work or at their home, they simply open the recycled corrugate carton to find their headphones presented to them. The kraft corrugate is transformed into a premium case with a schematic drawing of the headphones wrapped around it. The interior is flooded with white print except for the message that greets the user. There are no plastic bits to throw away or transport to a special recycling location. The carton is curbside recyclable and compostable.
3M is a leader in hearing protection, and these headphones take that knowledge and apply it to office work tasks. The package follows brand guidelines while being friendly and unexpected. The reaction from retail partners has been exceptional. The 3M team can’t wait to receive feedback from end users on their experience with the package.