To increase awareness for The Walking Dead Chop Shop App among Walking Dead comic book readers.
Approach
We created a campaign that ran on the back cover of The Walking Dead comic book. Using the same illustrators from the comic book, we designed each ad to replicate the look and feel of the comic; while driving people to the Chop Shop site.
Results
The print effectively reached the core fans of The Walking Dead while increasing traffic to the Chop Shop site. By staying true to the look and feel of the comic, we effectively integrated Hyundai into the comic book world.
