At the F!ZZ Bar, the centerpiece of the PepsiCo Mix It Up space, attendees discovered the latest in soft drink mixology that uses unexpected ingredient combinations and invites them into a 360-degree, effervescent environment. Guests explored the revolutionary world of Drinkfinity, which lets users pop a Pod to create and enjoy a beverage according to their unique preferences and needs. Gatorade Gx Sports Fuel Customization, a comprehensive digital ecosystem, analyzes user feedback to provide athletes with customized solutions to help them fuel their performance.
Collaborations with renowned designers led to auto, fashion, sports, and artistic interpretations of PepsiCo’s iconic brands. The company teamed up with a classic Italian auto brand to build a customized car that captured the fun, boldness, and excitement that is undeniably Pepsi. PepsiMoji took emoji offline in new and imaginative ways during Design Week, including a bold eyewear collection, custom-designed larger-than-life Italian chairs, sports-specific product packaging for one of the world’s top competitions and more, each bringing a unique take on this global phenomenon. Pure Leaf Tea House and Quaker Oats engaged people with brands in fully immersive environments that were both a sensorial experience and embodiment of a way of life. The interactive elements in each space allowed guests to take the basic product and add ingredients to customize and make it their own. Each of these spaces provided a chance to sit, engage and continue the conversation.