PETROL’s approach was to offer a combination of currently existing, as well as new, designs that would combine to create a grid expanding across each of the panels. The existing artwork would be pulled from product campaigns (while simultaneously not showing any individual/actual products) and the creativity-rich content marketing site in WD Ventito. New artwork would be in the same vein as the older designs so that, combined, the panels would be beautiful and elegant, while also not looking overly cluttered. The copy on either end would speak to exactly what was in between the logos – "Welcome to the New Era of Storage" and "Bringing Your Storage to Life" were both ideas that were represented in the artwork. PETROL’s goal was to give a nod to WD Ventito, while, more importantly, creating awareness of WD’s evolving brand and creative approach.