The objective of this project was to create a fictional business, design a logo, and create some sort of packaging for the company. I chose baby food, and before designing this packaging, we were to come up with a persona that would encapsulate our target audience.
The persona that I created for this project was a young, working mom that wanted to feed her baby the best type of food, but in a way that would be more convenient for her than having to make the food herself. She would be too busy, so she would want to purchase this organic baby food that would be essentially the same as making it. I decided to create a company that would be small and family friendly, specializing in fresh and organic baby food. This woman would be drawn to this type of company because she is very family oriented herself, and just wants the best for her baby. She would also be very involved in doing her part to help the environment and would not want to contribute to plastic waste. Because of this, the packaging was designed with items with reuse in mind. The jars are made of glass and the paper packaging could be recycled. It also has instructions on the inside showing how to pot a succulent into the jars, allowing an easy idea for product reuse. There is also a spoon on the side of the packaging that could be popped out and used for quick and on the go feedings, or if a regular spoon was just forgotten!
Received an A on the project, awarded the GDUSA American Package Design Award, awarded First Place Packaging in the AU Juried Student Show