To promote the Chop Shop app, we wrapped two San Diego metro trolleys during San Diego Comic Convention.
To increase awareness for the Hyundai Walking Dead Chop Shop App at the San Diego Comic-Con International, we wrapped two San Diego metro trolleys that ran through high traffic areas to the downtown convention center. Each wrap stayed true to the look and feel of the campaign while driving people to the Chop Shop site. With over 130,000 in attendance at Comic-Con, the train-wraps were viewed by enormous crowds making their way to and from the convention each day.
This exposure increased awareness for both The Walking Dead Chop Shop app and for Hyundai’s Chop Shop booth at the convention center.