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Nook magazine is a fictional publication designed to appeal to urban working adults who are interested in a relaxed lifestyle and architecture. Published monthly, each issue focuses on a unique aspect of architecture to showcase mid-century modern trends. To reflect the stress-free attitude of the target group, images and copy are carefully curated to establish a publication with a calm personality. To further communicate this, generous white space is employed and use of a modular grid assists in developing layouts with balance and alignment. However, to maintain visual interest and stand out from competitors such as Kinfolk or Azure, Nook breaks the grid to feature articles formatted to reflect the angular nature of modernist architecture. All copy follows a typographic system that uses a baseline grid and incremental leading to establish a clear hierarchy. Finally, the magazine’s nameplate considers a font that features a unique contrast between thin and thick strokes to identify the publication as contemporary and approachable. As a result, Nook seeks to offer stimulation and retreat for readers through design choices meant to inspire.