Each year, the RGD (Association of Registered Graphic Designers) DesignThinkers conference revolves around an overarching theme. In 2018, the political environment provided the perfect backdrop. ‘Speak the Truth’ is a concept that focused on exposing the truths facing professional designers in a humorous, relevant, and sometimes provocative manner.
Since the truth is often black and white, the conference materials followed suit with every element designed in one color; black. This treatment continued with a short B&W film, featuring prominent designers hooked up to a polygraph machine in order to tackle several fundamental “truths”. Questions ranged from the age-old “Is your wardrobe primarily black?” to the telling “do you think you could design a better conference identity for Design Thinkers 2018?”.
The video was instrumental in generating buzz for the conference and led to sell-out crowds in both Vancouver and Toronto.
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