Create an ad for the program commemorating the Grateful Dead’s 50th anniversary reunion concerts that links legendary microphone company Shure with the legendary band.
Approach
A Shure SM58 microphone—one of the company's most iconic products— is customized with a hand-painted Grateful Dead “steal your face” motif to honor the connection between the legendary brand and legendary band.
Results
The ad was well received by Shure, and amplified through the brand's social media channels.
