• Click-throughs from video to donation page on the website were 2.8%, over 300% higher than the best performing content prior to our campaign launch.
• Because the client launched “special screenings” of our videos, private donations have increased by 16% with even greater results anticipated as we add more videos from other countries.
In the past, the production cost of video content was high in relation to potential return on the investment. With the continual decrease in equipment costs and direct donations spurred from our videos, the success of this campaign has already spurred more rounds of videography in other regions that Outreach serves.
In today’s world, content becomes stale quickly. By keeping our videos focused and concise for short attention spans, we’re already in double figures for videos produced with more on the way using this template.