Auzou Chocolate is a french chocolatier or a chocolate boutique found in the region of Normandy. I completed a redesign of their logo and created a packaging system for their brand. Auzou is a family owned business that has been around for many years and has been recognized as one of the best chocolate making boutiques in the country.

I set out to create a branding and packaging system that reflected the refined quality of their products, as well as a look that reflects the history of the region and tradition behind their craft. I created a monogram that reflects french hand lettering and yet maintains contemporary relevance in its aesthetic. I chose to keep their iconic yellow color that stands out in the crowds and sets their brand apart from traditional chocolatier branding.

The result is a packaging system that keeps Auzou relevant through vibrant color choice and yet traditional through a refined typographic treatment.