We collected anonymously processed medical information to inform research and development in the medical field and developed a corporate identity for a startup developing the next generation of healthcare.
From an analysis of medical and pharmaceutical logotypes, LDI searched for a unique position and selected from more than a 10 design proposals.
The word "LIFE," which is also used in the company's name, has three meanings: LIFE, Living, and Biosis, and the design embodies these meanings.
The three "Life" motifs are represented by a heart motif, abstracted by a simple form, and the same motif is rotated and integrated into a unified symbol.
By adding a white line at the center of each motif, the blue line is a heart and the white part is an arrow, giving it a double meaning, evoking the upward direction of improving people's "3 LIFE".
LDI was accredited by the competent ministries (Cabinet Office, Ministry of Education, Culture, Sports, Science and Technology, Ministry of Health, Labour and Welfare, and Ministry of Economy, Trade and Industry) as a business operator.
The decided design is registered as a trademark and deployed on websites, slides and handout templates. This is the first initiative of its kind in Japan to promote anonymously processed medical information and support broad awareness of its social significance through design.