Klim is New Zealand’s preeminent type foundry. The Financier set of posters was used to inform design businesses that the award-winning typeface designed for the prestigious Financial Times newspaper was now publicly available.
The set of 3 pink posters were crash-folded with a crimped edge to refer to its origins. Large type in reverse showcased the different weights of the typeface in the manner of headline statements. The Financier set of posters refers to its origins from Klim Type Foundry and New Zealand. Milk is the source of Klim's name and also the economic lifeblood of the country.
This idea is explored through a set of 3 headlines using wordplay:
The Land of Milk A country where people from other countries would like to live because they imagine that the living conditions are excellent and it is easy to make money.
The Price of Milk In question form, a way to express incredulousness that what is being talked about has anything to do with the topic on hand.
Cry Over Spilt Milk To be upset over something that cannot be fixed.