In this project, each student decides on a problem appropriate to their own career goals to address. It begins with goal setting, research, creative briefs and drafting a timeline before finally designing and producing a piece to meet that challenge. The primary aim is to produce an artifact outside of a portfolio or website that can promote the student and their work.
A record/vinyl set was decided as an ideal medium to showcase some personality alongside a passion for music and crafting physical pieces. It begins with the record cover: a seemingly simple title made of physical materials and photographed. Held one way the typography reads "flip"; but rotate it 180 degrees and it reads as "side". The concept of thinking of things from a different angle carries through with the inner sleeve. A grid of photographed constructed forms spell out "on the flip side, unexpected things happen". Each word is constructed out of materials that can be "flipped" — tables, burgers, and more. Finally, the laser-cut and etched acrylic record nestled inside links to a custom playlist and holds a coin with the designer's portrait overlaid.