The Luminocity Gala is the premier fundraising event for MCA Denver’s ambitious exhibition program. Each year, a very special invitation is created. This year, a high-end table sales mailer was created and sent to 200 corporate sponsors, large donors and board members. A more economical (but not less interesting!) invitation was sent to 5,000 members and supporters.
The current exhibition features Mark Mothersbaugh (formerly of DEVO), who gave EBD a huge collection of his artwork to use for this invitation. This piece uses die cutting to create an intricate pop-up with a circus theme featuring Mark's art. It also has a riveted spinning element, florescent inks and came in a banded plastic box.
The invites stirred up excitement and anticipation, and set the mood for the fundraising event as well as the upcoming exhibit. The result was a successful and very memorable Gala. The invites also provided recipients with a keepsake invitation they could have for years to come.