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The success of this software development company was built on their strong client relationships. They were looking to create a brand identity that represented their company, their culture and their point of difference.
Working with the partners across the UK and Australia, we embarked on a total corporate rebrand – including company name and logo. Multiple concepts were reviewed, debated and refined. Ultimately we uncovered that this custom software company was about ideas, not simply technology.
The company was renamed to 'spaarks', with the tagline 'bright ideas hard at work'. Our identity solution is made up of a number of arrows initiating from one point – to represent the idea that each problem is different, and requires it's own path based on the project objectives and requirements. These arrows also come together to resemble a sparkler.
The response to the new brand has been overwhelmingly positive from their existing clients, and spaarks now take pride in having their identity front and centre as a beacon for the company.