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As part three in a four-part series taking readers through a narrative journey with DREAM, JOURNEY, LIVE and SHARE; Squires was tasked to create a promotional brochure around the idea of living life to it's fullest and demonstrate the various strengths of Domtar's paper products.
Conceptually, LIVE on Cougar examines life through the words of great minds like poets, philosophers, writers and artists. Our idea was to make the piece as compelling to read as it was to look at. To engage the reader, valley folds were introduced and contained a short bio on the person being quoted and production notes for that spread. While various printing techniques, foil stamps, die-cutting and special bindery showcase the paper’s versatility, nothing grabs your attention more than the four fluorescent inks featured. All of these technical challenges are grounded by a vibrant design that creates a perfect vehicle to accentuate Cougar’s many strengths.
Domtar rolled out LIVE on Cougar on the opening night of the 2014 HOW Design Live in Boston, where their booth was met with a flood of interest from designers, printers and industry representatives. Early feedback was overwhelmingly positive with many designers returning after opening night to let Domtar know how much they enjoyed it.