Each month, Dallas advertising agency The Richards Group brings in a musical group to perform in its concert series. Affectionately called the “Concert Under the Stairs,” the concerts are performed underneath the multi-floor stairwell – the hallmark of the agency’s space.
Because the holiday concert featured a saxophone quartet from the Dallas Wind Symphony, RBMM designed and illustrated four different posters of holiday characters playing saxophones, representing the quartet. The posters added to the festive holiday atmosphere, as agency “groupers” saw the different posters as they moved throughout the agency in the week leading up to the concert. At the concert itself, one giant poster depicting all four characters served as the concert backdrop, adding to the holiday merriment.