Victoria Craft Beer Week & Granville Island Brewing
Designer
Sami Christianson & Jo Ross
Category
Print
Promotion
Country
Canada
Award
Silver
Agency
Toolbox Design
Client
Victoria Craft Beer Week & Granville Island Brewing
Designer
Sami Christianson & Jo Ross
Category
Print
Promotion
Country
Canada
Title
Victoria Craft Beer Week
Design Firm
Toolbox Design
Copywriter
Jon Shanahan
Account Director
Kala Mackay
Assignment
When Glenmore Printers asked us to submit a design for “The Art of the Six Pack,” an event for Victoria Craft Beer Week, we nearly frothed over with excitement. This project was limited only by our imagination – and our only mandate was to showcase the latest in print technology.
Approach
To do so we took a strictly typographic interpretation of all the ingredients of beer. We created illustrations ranging from big and bold to extremely small and detailed to showcase the range of the Prizmafoil technology.
Results
The result is this gilded beauty, covered in gold Prizmafoil, which deconstructs the recipe for beer. Cheers to that.
