Create an approachable identity that captures the culture of Mexico and the heart of the two missionaries who serve alongside her people.
Approach
Inspired by the beautiful tiles of Latin American culture, the logo's landscape can become a pattern, as well as a stand alone icon.
Results
Giving to this ministry is up and the response from followers is positive. This ministry previously had no identity, so this step was a major jump for their brand voice. The most satisfying result was watching the client become confident as their dream became a tangible reality.
