The duo behind SC Land takes a purist’s approach to development. Every project is exquisite and uncommon. Melbourne’s Brighton coastline will house a limited but spectacular collection of homes within groundbreaking architecture.
The campaign targeted a small but significant audience with unusually high design knowledge and expectations. “Bespoke, crafted and expert” are the words that describe 30 Esplanade and this was the philosophy underpinning the campaign. A spectacularly packaged set of marketing tools celebrates every single artist and craftsperson involved in the project.