Liveli started as a nootropic supplement company, focused on optimizing mental acuity. The company quickly realized they wanted to address overall wellness from a more holistic sense, moving into CBD, collagen and other popular wellness ingredients.

The pivot required a brand evolution, and we were thrilled to help.

We chose to keep the phoenix. Liveli still represents a transformation to something healthier, stronger, better. The athletic inspired color scheme needed to change to something that felt more integrated, less aggressive. We let the strong color blocking go and exchanged it for a structure that was less rigid, but still had a sense of dynamism.

We deconstructed light spectrums and created backgrounds that had soft overlaying colors, combining in unexpected & beautiful ways.

Liveli’s impact on shelf is strong and meaningful. Product is flying off shelves & more importantly, the consumers are sharing their love for the packaging and products on social media!