The brief challenged us to consider the phrase "boys will be boys" and come up with an interesting way to get adults to intervene when they see bullying.
Approach
We thought long and hard about what the phrase really means, and how a phrase like "boys will be boys" snowballs into much larger problems as boys grow up. We figured, the best solution here, was to show what the phrase really translates to.
Results
Our approach led us to this outdoor execution where people reading will see what it really means to say "boys will be boys."
