With the return of Pal’s Tender Pork Loin Biscuit LTO, we were asked to create a campaign that would entice a younger audience. The Tender Pork Loin Biscuit offers a fresh take on breakfast, and we knew it would stand out in an environment dominated by stale, unfulfilling experiences.

We created a commercial showing the delight of matching with a total snack on Tender Pals - a fictitious breakfast dating app that may share a similar name with the popular dating app, but is on a whole other level of satisfaction.

The campaign saw an engagement rate of more than triple the industry average on social media, and Pal’s experienced a 23.5% increase in Tender Pork Loin Biscuit sales from its previous promotion period.