John Sargent, CEO of Macmillan Publishers, photographed with a few of his company’s many best-selling books. He is balancing on his office balcony’s narrow ledge 250ft above Fifth Avenue - the top floor of Manhattan’s iconic Flatiron Building.
Approach
My assistant stood in for John Sargent while we set up lighting and propped the scene with dozens of books borrowed from John’s office. The Flatiron Building overlooks the famously windy intersection of Fifth Avenue, Broadway, and 23rd St. We had to be very careful, lest any books free-fall 23 stories into a crowd of pedestrian
