Goal was to give a completely new take on making WWII timeless. It was the first time there had been a cast that was recognizable likeness linked to in-game characters. The strategy was to maximize the brand of Call of Duty as bold and iconic as possible in digital spaces while still being able to tell the story of these four iconic heroes in a battle moment in the pacific theater. The creative should showcase this massive emotional moment that works across all use-cases and placements (small or large).
A large scale photoshoot was conducted at an abandoned military base in the southwestern United States, in 15-degree weather, to simulate and re-create the conditions of WWII and all the different theaters the game takes place in. Numerous iconic moments were created and ultimately ended building this profile battle that showcases the scale and heroism of our characters in WWI.
The marketing for Call of Duty Vanguard was very successful and helped drive incredibly high pre-order numbers/sales and helped pivot the brand for the next generation.