Since it is a conference where people interested in "facial" gather from various industries and schools, it was necessary to exclude methodologies / ideologies that are frequently used in specific industries. Specifically, we decided to collect posters and visuals with "face" motifs through the literature and the Internet and seek ways that do not resemble any of them.
Based on the previous research, we set it as a target with high expression of anonymity and abstractness. With a neutral facial face with no expression, as a motif, we synthesized an amorphous figure as an "identifier" at the top to represent the theme "brand" as a theme. Because "brand" is an element itself differentiated from other things and people. At the same time it placed a figure of a masculine form like "Ki" itself. I succeeded in enhancing the contrast effect with the upper amorphous figure.