The theme of this year's facial meeting that celebrates the 22nd time is "face as a brand". Even if it says in a word with the brand, its pointed point is wide and deep. But "brand" in a general sense is about symbols, techniques, methods and history to distinguish between things and other things. And from the commercial aspect it will include marketing.

I arranged a neutral face that both men and women can see as a main motif as a main motif and mixed an expression of abstract "qi" (a form with amorphous form and mass).

Since it is a conference where people interested in "facial" gather from various industries and schools, it was necessary to exclude methodologies / ideologies that are frequently used in specific industries. Specifically, we decided to collect posters and visuals with "face" motifs through the literature and the Internet and seek ways that do not resemble any of them.

Based on the previous research, we set it as a target with high expression of anonymity and abstractness. With a neutral facial face with no expression, as a motif, we synthesized an amorphous figure as an "identifier" at the top to represent the theme "brand" as a theme. Because "brand" is an element itself differentiated from other things and people. At the same time it placed a figure of a masculine form like "Ki" itself. I succeeded in enhancing the contrast effect with the upper amorphous figure.

The facial society is a conference with members in a wide range of industries ranging from cosmetics to medicine, industrial technology to beauty. The theme of this year's facial meeting that celebrates the 22nd time is "face as a brand". Even if it says in a word with the brand, its pointed point is wide and deep. But "brand" in a general sense is about symbols, techniques, methods and history to distinguish between things and other things. And from the commercial aspect it will include marketing and pricing.