Create the new identity for Montreal International, the Greater Montreal economic development agency, in order to better reflect Montreal's creative and dynamic business sector.
Approach
A logo using the contraction of the organization’s name, MTL INTL, to clearly display the simple and direct access to the city’s resources and its expertise while encapsulating all the richness, creativity and diversity of Greater Montreal.
Results
The rebranding was well-received, both locally and internationally. Website traffic has increased by 20%, Twitter followers tripled while the number of subscribers on LinkedIn doubled.
