Develop a campaign that communicates the simplicity of how easy and simple Clear ID Monitoring testing can lead to better patient outcomes.
Approach
Cancer patients and their caregivers are looking for alternatives to the traditional ways of monitoring breast cancer. Clear ID is a new non-invasive alternative to traditional cancer screening and significantly less expensive and highly accurate. The campaign was taregting both physicians, patients and caregivers.
Results
The responses from patients and physicians exceeded expectations.
