The goal of this project was to create a letterform/wordmark logo and design a cohesive packaging system to apply the logo across three products. My chosen product: sunscreen sticks.
Using the image + image approach, I combined a surfboard and wave to create the letter 'P' of the word mark, "Paragua," which literally translates to "for the water." (The name nods to the sunscreen's ability to hold up against sweat and water).
Using the morphological matrix, I created visual language that communicates a sense of stamina, energy, and playfulness to brand a series of sunscreen sticks that would appeal to outdoor enthusiasts and extremists. Utilizing bold colors, I mimicked the patterns of various types of surfboards (a longboard, shortboard, and hybrid board), and shot the products in a beach environment to emphasize the durability of the product.
As a project created in-class, both professor and peer feedback was enthusiastic and determined that the logo and packaging successfully communicated a beach-strength sunscreen that would appeal to its target audience.