Create key art for The Elephant Man, a limited-run Broadway revival of the classic play starring Bradley Cooper in his Broadway debut. The star and director of the revival wanted something eye-catching and truly evocative of the Victorian setting of the play.

The central character is horribly deformed, yet Bradley's approach to the role entailed a deconstructed methodology that employed no makeup. In order to give the ticket buyer no preconceived notions of the experience we designed a highly typographic approach to the artwork. Other markedly distressed and purposefully deformed typographical designs were eschewed in favor of this variation where the typography embraces a suprisingly elegant, lush formality that is very much of the time.

This artwork really came to life when it covered the entirety of the Booth Theatre, really creating a sense of a larger-than-life theatrical event that should not be missed.