Reinforce OtterBox as the leader in primary protection & trust in the consumer electronics and outdoor markets. Engage with our core consumer through programs that strengthen brand awareness while also fostering pop-culture relevance.
Peyton Manning is retired, he doesn’t have his gargantuan offensive linemen protecting his every move. He’s all alone. Exposed. Vulnerable. A 6’5’’, 230-pound porcelain doll. So OtterBox, the world’s #1 most trusted brand in smartphone protection, decided to come to the rescue: in the form of a man-sized otter— Ollie, their beloved mascot. Just like rugged OtterBox cases, Ollie is unapologetically overprotective, always on high alert to protect Peyton. A noble calling that, sometimes, Ollie takes just a little too seriously.
These spots were originally intended for online only, but due to positive reactions and over 5 million online views, the spots launched on broadcast TV on ESPN and NFL Network. Digitally the spots created best in class lift in ad recall, and brand awareness, as well as a 300% lift in brand interest.