Assignment was to combine letterform+image. the 1st step was to create a wordlist to get a a general sense of possibilities. Next, I made roughs pencil sketches of my ideas to see if they are working.
I started by trying to look at negative space in letterforms. I noticed the opportunity for the letter P to be used because of its open negative space and tall vertical stem. I matched it with a wood pecker so that the birds action is invited by the letterform. I thought this mark would suit well for a carpentry company. The colors are bold and solid to make a statement about the new company's quality of work.
This mark is simple and memorable. I combined an object, a wood pecker, and a letterform, the P, to create a mark that is clear and easy to understand.