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Create a logo for a company called BENTO. They are a company that is developing modular construction housing in the small footprint space. As a consumer you can purchase a unit and reconfigure it yourself. The whole idea is that you can live a better life with less.
Since the name is already something that is recognizeable to people it just made sense to leverage that influence visually. The same philosophy applies to both the food container and the modular construction of these 300-600 square foot homes. Using space in a minimalistic, well designed and proportioned way.
BENTO got a logo that is not only the first letter in the name, it literally and visually demonstrates what the product and it's philosophies are. That is a rare opportunity.