This project is restaurant branding and brand extension. The goal of this project was to brand a modern and fresh pizza joint, located in Austin, Texas. I wanted Dough’s character to be welcoming, warm, sophisticated, and delicate. I also wanted this restaurant to visually appear as trendy, modern, and artisanal. Another goal for this project was to keep unity and cohesion throughout the designs, achieved by a repetitive use of color, etc.