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M1 wanted its annual report to show its strength in the local telco market -- connectivity, and the ability to connect.
Using connecting lines that are orange -- M1's corporate colour -- the theme of connectivity between M1's users was shown. This was fleshed out further in the thematic pages, which showed M1's capabilities in connecting its customers at work and play.
The annual report has received positive responses, and the lifestyle-oriented theme has gone hand in hand with M1's branding approach.