Create a print campaign for Girls Who Code that shows how girls in STEM field, compared to boys, are a step behind from the beginning because the lack of early-on exposure to STEM related toys.
Approach
Visually compared the starting point of boys and girls in the field.
Results
Running tracks, swimming lanes, and race car tracks showing how one of the lanes (girls) are starting a step behind other lanes (boys) in the games, resulting in an unfair situation.
