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Assignment: This out-of-home poster and bus shelter was part of a campaign for the Minnesota Zoo's exhibit of giant animatronic bugs.
Approach: Of course, part of the zoo's purpose with the big bugs exhibit was to help people realize that bugs aren't just "scary and icky" by educating them about all the good that bugs do for our ecosystem. Thus the idea for this poster, showing the big spider going "hey, wait a minute!" to the little girl burning a spider with a magnifying glass. The tone of all the advertising was to make it fun and playful.
Results: Zoo attendance during the Big Bugs! exhibit set a summer record for the MN Zoo.