Blake’s Orchard & Winery needed a re-branding of their wine labels. They have a large variety of wines, and feature even more almost every year. The assignment was to re-design their labels to represent the rich long history of their orchard. Since new wine varieties are created each year, they also needed a label design that could accommodate new flavors and varieties easily, while all looking cohesive.
The tasting room at the Blake’s winery is built with reclaimed materials from old barns and buildings from their farm. It has a vintage and rustic feel to the interior, and we wanted to reinforce that motif in the design of their wine labels. The previous labels looked very modern, yet safe and generic. They just did not fit in with the design of their space. For the re-design of the labels, we reused some elements from their current branding, (and the branding of Blake’s Orchard & Cidermill) to create a label that finally felt like it belonged on the shelves and racks of their rustic space. Many of the wines are fruit based and the wines are a variety of colors, so we decided to use those colors to distinguish the wines. We kept the label simple and elegant, and also very accommodating to the new flavors and varieties that they continue to release.
Although the new wine labels are just now currently being transitioned, the patrons of Blake’s Winery are responding very well to the new designs. Many customers who were previously not attracted to the wine in the past are now excited about the new labels.