Miss Chhotee’s is a pioneer in 100% natural sauces, consistently raising the bar with authentic recipes. As several me-too brands entered the category, we were challenged to develop packaging that broke through the clutter and positioned the brand as a category leader.
Indian consumers are craving international travel but few can actually do it so we brought the countries to them by capturing the things that make these places look and taste so special. Each countries local ingredients are lovingly arranged in patterns and art iconic to each country from to evoke flavors thus the packaging looks just like a trip to the country of origin itself. Open the pack take a bit of the Olive Tapenade, take a bite and violá, you’re in the French Provence.
True to origin, true to the tongue…Indian consumers are now traveling through food. Shelf recall results are through the ceiling and just stands out in all the clutter, there is no packaging of this kind in the Indian FMCG market, period. Miss Chhotee’s new packaging has created a buzz not only amongst customers but competitors as well. Competition is always quick to copy the packaging but this one’s going to be tough to replicate. Nineteen new retailers pan- India have called in the first month to stock her new range.
2001, 20th Floor, Tower 2 India Bulls Finance Centre, Senapati Bapat Marg Mumbai, Maharashtra 400013 IN