To reach new players, Paddletek needed a younger, more competitive feel. So Y&L completely reshaped the brand, giving them a fierce, athletic edge. We started by streamlining their paddles into three series—Bantam, Tempest, and Phoenix—making it easier to find the right paddle for any style of play.
Next, we redesigned the paddle faces with bold, geometric designs, each available in five colorways. We even created a first-in-the-sport custom paddle generator, allowing players to put their own spin on each design. Together, the three paddle faces create a strong, consistent identity—one that communicates that Paddletek is the right choice to take your game to the next level.