The Thymes Studio Collection was designed to refresh the presentation of Thymes fragrance collections. Each collection is designed to package a specific fragrance offered for sale online and at specialty gift retailers.
We created color palettes and custom patterns to define the collections within the packaging system. Tupelo Lemongrass combines vibrant scents of clementine, tupelo lemongrass, sweet tonka beans and dreamy neroli, with wild privet leaves and lily of the valley. The color is bright and fresh, a patchwork of vitality and light.
The Thymes Studio collection has continued to be successful in repositioning the Thymes brand. The Tupelo Lemongrass package design provided a contemporary and energetic expression of the fragrance.