Create a package to tell the story of prohibition bootleggers who distilled in the hidden canyons of Mt. Diablo, a landmark California peak in the backyard of the Sutherland distillery.
Cult Partners created intricate hand drawn lettering and drew a detailed bootleggers map that is hidden on the back side of the bottle. When the bottle is held up to light a map of Mt. Diablo is revealed.
The bottle is a conversation piece, the detailed artwork helps Sutherland Distilling tell their brand story. The package invites consumers to pick up the bottle. The brand has steadily grown since its launch.