Icelandic Provisions Skyr is made with heirloom cultures that stretch back to the age of the Vikings. As a growing brand it needed an iconic identity that could grow with the brand over time, and a packaging system to convey its premium quality, unique story, rich Icelandic history, culture and authentic Skyr product, enabling differentiation in an increasingly crowded category and overtly white dairy aisle.

We drew on the brand’s Viking heritage to tell the story of Iceland and its values, provisions and foods.

The new icon, a Viking longship, is a symbol of strength, resilience, and journeys, representative of the brand and Icelandic way of life.

'Provisions' sits in the hull, where provisions would be stored – the Os gave us two shields to hang from the sides, Viking-style! But the mark also has a smooth, creamy quality, evocative of the Skyr.

The new visual identity and packaging was launched in May 2020 and within 13 weeks in market, the packaging rebrand increased revenue per point of distribution 11%.