Atomic Candy is a quirky, quaint, old-fashioned candy store located in the historic town square in Denton, Texas. It’s the kind of place where old things are new, and unusual, nostalgic and weird are the norm.
The store needed in-store window posters to lure passersby and visitors to the historic square during Halloween season.
Halloween, on 31st October, is the peak candy consumption celebration within the USA. It is synonymous with kids trick-or-treating in their neighborhoods, going from house to house in costumes, scaring people if they aren’t treated to candy.
We found the perfect way to merge these aspects of the celebration into a poster campaign to lure customers into the store. Our notion was this: Candy, itself, can be scary enough.
The posters ran as street-facing window displays during the month of October 2015 at the Atomic Candy store.
The favorable reaction to these posters motivated the client to create postcards of the same, which he then mailed to all the dentists in town.
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