Sunbites China Yogurt Bites are a delicious and healthy kids’ snack with freeze dried fruit, yogurt and probiotics all packed into a fun, bite-sized, snackable cube. We developed packaging that turns snack time into a snack experience with interactive mix and match pouches and word puzzles.
China is riding a health-conscious food wave. Folks aren’t only trying to eat healthier; they’re trying to eat smarter. People are looking for functional benefits in convenient, nutritious and delicious food. Sunbites China Yogurt Bites brings this trend down into the kid snack food world. Our new freeze-dried technology seals in all the nutrition of live probiotics in a yummy fruit-flavored yogurt snack that kids just love. Our challenge for this project was to reimagine snack time as a fun, interactive bonding experience between kids and parents.
Sunbites Yogurt Bites are delivered in a fun snackable cube that has a letter from the alphabet embossed into the form. Kids can interact with the snacks to play word games. We decided to take this gamification concept to the packaging, developing portable sachets for grab and go convenience. These pouches are designed with soft pastel flavor cues and cute, friendly animal illustrations. The illustrations are a puzzle game and can be combined to form adorable animals — or you can get creative to make countless combinations of fantasy creatures.
Snack time is no longer just about getting food into your kids belly. It’s an opportunity. An opportunity to bond. An opportunity to play. An opportunity to feed your kids a delicious snack that they love almost as much as you love them.
PepsiCo Design & Innovation
350 Hudson Street, 2nd Floor 2nd Floor New York, New York 10014 US