Our goal was to spread the word that there is a sustainable alternative to plastic within pharmaceutical packaging. And invite pharmacies to offer our solution to their patients.
Approach
The Prescription Paper Pill Bottle isn’t just the first earth-friendly prescription pill bottle, it’s also a brand. So when we decided to build buzz around the 100% compostable bottle, we created posters with a distinct look, feel, and voice.
Results
With strategic placement of wildpostings near independent, non-profit, and major pharmacies in New York City, we created a brand presence with pharmacists willing to give their patients a green option when filling their prescriptions.
Driving home the idea that the more we do for our planet, the more we do for our own health.
