Develop the verbal and visual brand identity for a fashion designer specialysed in dancing outfits, with the main goal to be visible in a crowded market.
After conducting a market & consumer audit we’ve discovered that besides talent, hard work and great costumes, the majority of the profesional sport dancers believe in luck. They put their red underwear for good luck, they always enter the dancing ring with the right foot first, they wear some lucky jewlery and so on. So, the main idea was to create a lucky brand for profesional dancers. We’ve tooked the heart symbol (passion), and we’ve created a four leaf clover as the brand symbol, suggesting passion and luck.
After the first brand reveal in an international dancing contest, there were lots of orderes from the local market but also from abroad.