In this new campaign for Viagra, men celebrate their diminishing golf and tennis achievements after putting in a little extra time in the bedroom.
TAXI wanted to reinforce the strong emotional connection men have with Viagra. Despite recently losing their patent, Pfizer’s famous drug Viagra continues to sell well in Canada. (This is perhaps hardly surprising, given the astonishingly positive impact the drug has had on many men’s lives.) But with fourteen generics approved and on the market – some even mimicking the original’s iconic blue diamond shape - Pfizer needed to protect their share.